Section 12 · Studio Practice

Pitch Presentation

Definition

A short, structured case for a design proposal: the need it addresses, the context, the approach, and the reasoning behind key decisions.

Why it matters

A pitch is an argument, not a tour. Its job is to make an audience understand why the thing should exist before they evaluate how it looks.

Example

Five minutes covering need, context, and the decisions behind the motion and interaction choices.

Teaching note

A stated time limit does most of the teaching. Cutting to five minutes forces the selection that separates a pitch from a walkthrough.