Section 1 · Design Thinking

The Design Thinking Process

Definition

A human-centered, iterative framework for solving problems by understanding people’s needs before proposing solutions. Its most common form runs through five stages — Empathize, Define, Ideate, Prototype, and Test — worked through in sequence but revisited freely rather than marched through once.

Design Thinking: A Non-Linear process. Empathy helps define problem, Prototype sparks a new idea, tests reveal insights that redefine the problem, tests create new ideas for project, learn about users (empathize) through testing.
© Teo Yu Siang and the Interaction Design Foundation, CC BY-NC-SA 3.0
Why it matters

It keeps the work anchored to a real person’s need instead of the designer’s first idea. Jumping straight to a solution is the default failure; the process exists to hold that impulse off long enough to understand the problem it is meant to solve.

Example
A picture with sticks on the left and forks on the right.
© Salvador Orara, CC BY-NC-SA 4.0.
Note

It’s easy to read the five stages as a checklist to complete once, top to bottom. The stages are non-linear: a test that fails sends you back to Define, or even Empathize, and that return is the method working rather than a setback. Picture it as a loop with arrows running backward, not a staircase.