Section 7 · Iteration & Expression
Iteration
- Definition
Sequential development — a series of versions in which each responds to what was learned from the last, moving progressively toward a resolved result. Iteration is directional: v04 supersedes v03.
- Why it matters
First attempts are rarely strongest. Iteration is how a rough idea becomes a considered one, and the discipline of changing one thing at a time is what makes progress legible instead of accidental.

https://www.tiny.cloud/blog/logo-brand-refresh-process/ - Example
v01 → v02 tightens the spacing; v03 responds by increasing the weight; v04 rebalances the composition around both changes.